Video

"Tub-wuh-slashie" is my favorite. 

helloyoucreatives:

Finally.  

Do you sometimes struggle when contacting agencies, worried about getting their names right? With so many unusual names and logos, it can be tricky. This easy-to-use guide gives you the 100% correct way to say agency names. Make sure you never mispronounce again with this handy guide.

Link
Video

adteachings:

Back when I was a junior, the way to get the attention of a creative director was to send a clever mailer. I got my first decent agency job by sending the CD a ransom note (you know, with the letters cut out from magazines) threatening that he might never see my kind of talent again. Hey, whatever, it worked.

You can still send a mailer today (and, indeed, it will probably get attention since it’s now done so rarely). But this amazing video from Tucker Barrie shows how much more is possible.

Some background: Tucker is the son of Bob Barrie, the brilliant art director behind so much of Fallon McElligott’s success. I’ll let my friend Luke Sullivan tell you more:

Bob is the single most award-winning creative in advertising history and probably the space-time continuum. Last time I sat in Bob’s office at Fallon, the weight of the 40 or so One Show pencils on his shelf actually bent the shelf making it sag like a donkey’s back.

Now, when a guy carries Bob Barrie’s DNA and family name, lots of great agencies will probably be very interested in giving him an internship. But Tucker is clearly not trading on Dad’s credentials. This is the most brilliant internship application I’ve ever seen, and if I were starting out today, I’d feel very intimidated right now.

This, ladies and gentlemen, is where the bar is set.

Tags: advertising
Photo
Glass and steel at DraftFCB. #advertising  #architecture #newyork  (Taken with Instagram)

Glass and steel at DraftFCB. #advertising #architecture #newyork (Taken with Instagram)

Photo
Goodbye Mullen, I’ll miss you #advertising #boston #farewell (Taken with Instagram)

Goodbye Mullen, I’ll miss you #advertising #boston #farewell (Taken with Instagram)

Link

An interesting article in the Atlantic on Apple’s new round of ads being aired during the Olympics. I caught a couple of them live and to be honest, I didn’t immediately stand up and say, “Steve Jobs would be appalled!” I didn’t really think or feel much of anything and that’s the problem, I guess. 

The line that I think sums up the issue with these new ads is that so much of Apple’s advertising focused on the premise that: “Buying Apple wasn’t about buying the best computer. They were about buying your best self.”   Which sounds a bit hokey when you read it, but was entirely true. The great ads of the past were about what the computers could help you do in a more metaphorical sense, not in the literal sense of “Hey, did you know you could make a photobook with iPhoto.”

Tags: advertising
Link

(Source: new-adventure)

Link

Ikea catalog fans are a pretty finicky bunch. The last time the furniture retailer made what some might consider a slight “tweak” to the 61-year-old tome (in 2009, after 50 years of use it changed its iconic Futura typeface, to the more computer-friendly “Verdana) consumers went ballistic. Now it makes an even more ambitious leap with McCann-Erickson’s makeover of the 211 million circulation pub. In August, the retailer tapped the agency to revamp the famous printed showroom and yesterday debuted a video introducing “A New Kind of Catalogue.” It highlights an accompanying digital offering that promises to make its pages “come alive”—via an app introducing a variety of extended content…..

Tags: advertising
Photoset

innovativeads:

Karmany: Ad & Art

This is one for the advertising freaks. You will probably know most of these images. They are all advertising campaigns compared to famous pieces of art. Now you can see where they got their inspiration.”

by Twiga

via CreativeCriminals

(via vincentgabriele)

Tags: advertising
Link

Ah, yes, that’s much better now. 

Tags: advertising