Back when I was a junior, the way to get the attention of a creative director was to send a clever mailer. I got my first decent agency job by sending the CD a ransom note (you know, with the letters cut out from magazines) threatening that he might never see my kind of talent again. Hey, whatever, it worked.
You can still send a mailer today (and, indeed, it will probably get attention since it’s now done so rarely). But this amazing video from Tucker Barrie shows how much more is possible.
Some background: Tucker is the son of Bob Barrie, the brilliant art director behind so much of Fallon McElligott’s success. I’ll let my friend Luke Sullivan tell you more:
Bob is the single most award-winning creative in advertising history and probably the space-time continuum. Last time I sat in Bob’s office at Fallon, the weight of the 40 or so One Show pencils on his shelf actually bent the shelf making it sag like a donkey’s back.
Now, when a guy carries Bob Barrie’s DNA and family name, lots of great agencies will probably be very interested in giving him an internship. But Tucker is clearly not trading on Dad’s credentials. This is the most brilliant internship application I’ve ever seen, and if I were starting out today, I’d feel very intimidated right now.
This, ladies and gentlemen, is where the bar is set.